There has been a lot of chatter recently about the rise and rise of platforms like SnapChat with the younger generation, and that perhaps Facebook might be on the way out. This has obviously led to a lot of companies questioning whether they should be putting focus and effort into running campaigns on the likes of Facebook – perhaps thinking they should be jumping to the cooler, newer platforms.
While it’s a valid thought process, and something to look into, some recent statistics should give small businesses in particular real comfort that Facebook should still be one of their first port of calls for social media posting and advertising. More importantly – it’s actually grown by more the last year than any year since 2012 (17%). Add in that your Facebook adverts can also run on Instagram and it remains the easiest and most effective social media platform for a small business to advertise on.
Why the continued growth? In our view it’s down to Facebook being the best channel for a range of different media types – video, pictures, text and web links. In that regard it also makes it really powerful as a search engine optimisation tool for your website. By cleverly sharing website links and blog posts, you can help with that search juice.
At the end of the day it all comes down to what platform suits your company. Instagram might be spot on if you’re in food or fashion, or SnapChat could have serious appeal if you are running events. All in all though, Facebook remains a strong starting point for small business, and if you haven’t utilised it for your business yet – you might want to think about it.
Graphs and images from Tech Crunch. To read their more in depth look at the stats - click on this link.