Posts on Google My Business

If you have your website on Google My Business, earlier this month you may have received an email giving you the opportunity to run specials and deals on your business listing. This is a new feature for most, so we thought we’d just quickly run through how you make those posts, and what they might best be used for.

First the how:

Login to your Google My Business account (if you haven’t got one already – see our article here on getting that set up) and click on ‘Posts’ on the left-side menu when you are in your listing.

• You’ll then be given the ability to create a 300 word post with an image…or add an event title with start and end times.
• Choose a button to go with the post – from the basic “Learn More” to “Reserve” or “Get Offer”
• Publish the post and it will show on your business listing in google search and map results (see how ours looks on mobile in the image on this page).

 
So why would you use it?
At it’s core it’s just another way to get your key message out there. The idea behind the feature is to let businesses quickly and easily share specials or promotions – potentially even on a daily basis. At the end of the day it’s up to you though, you can showcase your top products, share an event, or even try to get more sign ups to your e-newsletter if that’s your goal.

Should we do it?
The question really is why wouldn’t you do it. It’s free and it’s easy to setup and change. How much you use it will be more the question, and that will all come down to your business time allocation.