While Google has been launching their ‘posts’ option, Facebook has also been pushing ahead with new sales features for stores on their platform. Recently, you may have noticed retailers having posts that are connected to products – this is Facebook’s big push to become more of a sales arm as well as marketing arm for businesses.
So how does it work? Businesses will increasingly be able to ‘tag’ their products in any posts that they put up on Facebook. That goes as far as creating a video advert with products featured underneath the post. A really good example that has been popping into our newsfeed recently is the Iconic’s use of this tool. To showcase their shoe range this winter, the company created a small video ‘on loop’ of their various shoe styles sliding across the screen. The video itself is clever in that it catches the eye, but more importantly, the company has also linked each of the shoes shown in the video directly below the post – letting the Facebook user click straight through to the Iconic website to purchase a shoe style they like. It’s clever stuff, and something we are picking we’ll see more and more on Facebook.
While it’s likely that the Iconic used some of the more advanced API features that will be beyond a lot of users, small businesses can definitely take advantage of some of the ‘product’ features today. The first thing you will need to do is make sure that products are setup on your Facebook page. Head to your Facebook page and find the ‘store’ tab – then setup your product range on Facebook. With that done, when you create a post you’ll find an option to ‘tag a product’. Simply create an interesting post with your product in and tag the product involved. Done and dusted. As these social media platforms move forward, it’s really important to stay abreast of the new features available and decide if they will benefit your business. For the retail industry, the ability to tag a product should be a hugely attractive feature, and we’re pretty excited to see how the social landscape will continue to change.