GET SOME TESTIMONIALS & REVIEWS
It's amazing the impact a positive review can have. We like to place a single testimonial on each page of a client website - it legitimises a business without bombarding the consumer with too many. Facebook and Google both have facilities for reviews as well - make sure you contact customers and ask them for feedback.
Charge up your customers by charging up your text. Use emotionally powerful language to excite your consumer base.
LESS IS MORE WHEN IT COMES TO CONTACT FORMS
If you need to take lot's of information in a form, make as many fields as possible optional. You want that sales lead first and foremost, so don't scare them off.
MAKE YOUR SITE LINE UP WITH YOUR ADS
If you are paying for advertising then make sure what you advertise is also what your potential customer finds on the site. Never mislead - it might increase click through rates, but that won't follow with sales.
OFFER ALTERNATIVE PAYMENT OPTIONS.
Most payment facilities should do this these days, but be sure you offer PayPal and a credit card facility (even if it directs the payment through PayPal).
This is certainly one we have tried repeatedly. Changing our colour schemes had a direct result in sales. There is no magic colour, as for different products, different colours work better - the only way to find out what will work for you is to experiment. Don't be afraid to change colour.
Selling on your website