SIMPLIFY YOUR CONTACT FORMS
We often have clients that want to grab as much information as possible...because it makes their life easier at the other end. As we have said time and time again, that's the complete wrong approach to marketing and sales. Think of the customer first...what is going to make their life easier, and make them more likely to contact you. Less fields = more sign ups...which means more sales leads.
STICK BY YOUR WORK
Have faith that you will do a good job or that your product will be top quality. For us, that means creating a first homepage draft free of charge before asking for a deposit. We know our service and product is excellent, so don't mind giving the first bit away free to get the conversion. For others, that might mean having a money back gaurantee - it reduces risk for the customer.
SELL AND SELL NOW
Language is surprisingly powerful. Use words like 'buy now', or 'secure your spot early' and you may be surprised at the quick increase in conversions.
LET YOUR CLIENTS SPEAK FOR YOU
Alot of older websites have a page specifically dedicated to testimonials. There is a reason for this - people like hearing the word of others before committing to a sale. Our personal view is that you should intersperse testimonials throughout the site (only one or two on each page). This constantly re-affirms the trust factor. If you have been reviewed by big companies, or have worked for renowned companies - think about including those logos on your homepage.
WHAT IS IT AND WHY DO THEY NEED IT
This seems obvious, but you really do need to know your product and SELL that product or service on your website. Rather than just saying 'here is my service', start saying 'here is my service, and this is why you need it'. It's always a good plan to think as a customer when you write your content. Ask yourself what would sell this product or service to ME. Why would I take the extra step of actually parting with my money? Once you can communicate that you'll be one step closer to making a sale.
Next post we'll start looking at a few technical features you can employ on a website to help with conversions. If you ever have any queries about our thoughts, just contact Jamie at firstname.lastname@example.org
Our Tech Blog
The founder of 543 Design & Online gives his thoughts on everything web and branding.
We're always happy to have a chat about anything you read on here - just get in touch!