Over the last few years there has been a real move towards individuals being able to work anywhere for any client on the planet. We are one of the lucky industries that have no real need to be in a certain physical location to do a fantastic job for our clients. As long as we have an internet connection we can build a site or run online advertising for anyone in New Zealand, or across the globe. However, there can be a real sticking point for some clients wrapping their head around how hiring a Napier web design company could work if they are based elsewhere in the country. It's a pretty understandable thought process, so we thought it was worth doing a little blog on how it all works from our end, and the benefits that come along with being based in one of NZ's fastest growing regions.
By email: how we work with our clients varies from company to company. For some, they love just having communication via email, which is all good at our end. They email us a brief, send through examples and changes they want made, and we get those changes made for them with minimal hassle.
By phone: other clients are verbal and would prefer to pick up the phone and chat through their project with us. That works just as well as far as we are concerned. We're more than happy to talk through things and take a brief verbally.
In person: some local clients really do appreciate the face to face, so we often head out and meet up with clients. We get around the country a fair amount to put in a bit of face time if clients would like it - New Zealand is such an easy place to get around these days it's a pleasure heading to Auckland, Christchurch, Wellington or wherever we need to go really. There's also the opportunity to Skype or video conference regardless of where we might be based any day of the week - technology is certainly making the world smaller.
The cost: this is the major one. By being based out of the major centres our overheads drop immediately - which means we can pass on those cost savings to our clients. We're also grounded in a more sensible approach to pricing for small businesses, so by choice we'll never push our prices too high.
The people: cities like Napier, Hastings, and the like are built on a backbone of small business. That means that the people tend to have a real street smarts to go with the education they bring back to the Bay. You won't get outrageous plans from 543 for a marketing plan that costs hundreds of thousands of dollars - you'll get a smart, practical and affordable plan that works. We're friendly, helpful and truly motivated to help our clients with realistic advice and budgeting.
The innovation: we're lucky to be based in a city that is constantly innovating. Whether it be events like the Art Deco Festival or growth in the food and beverage industry, the local scene is constantly moving forward. When companies like Kiwibank and Xero identify Napier as a place to bring their business, that's a fantastic way to be surrounded by smart people and smart ideas. The net result for our clients is that we are constantly wanting to move forward for them and for ourselves.
The convenience: it almost seems counter-intuitive to think that an agency outside of your city would be more convenient than one locally - but the reality is it can be. Because 80% of our clientele comes from outside of our home base, we have to have impeccable communication processes in place. We're extremely responsive, and whenever you have an issue we'll be there to answer an email or a phone call. In this regard we've turned the only weakness of being in a different location to the majority of our clients into a huge strength. If you want to feel like you are a top priority - we definitely recommend giving 543 a try.
All in all we love supporting Hawkes Bay business and being a Napier website design company and are incredibly excited to be bringing the passion and professionalism we pride ourselves on to more and more of New Zealand's small businesses, no matter where they are in the country. So whether you're based in Auckland, Wellington, Christchurch, Dunedin or anywhere in between, make sure you get in touch with us and have a chat. You'll love our pricing, and will find that using a design/online advertising company outside of your city might be the best move you've ever made for your company.
Our Tech Blog
The founder of 543 Design & Online gives his thoughts on everything web and branding.
We're always happy to have a chat about anything you read on here - just get in touch!