Increasing sales with your site
This will be our penultimate blog on increasing sales on your website. As we reach the end of the blog series, make sure you get in touch with [email protected] if you have any questions.
CHECK OUT THOSE SMILING PEOPLE AT THE TOP OF THIS PAGE
We've found that any of our sites that have actual people smiling back at the clients seem to do much better than just generic photos with people. Hence the happy three people you see cycling across our website header.
BRIGHT BUTTONS BEAT TEXT LINKS ANY DAY
Oftern we find clients hiding important links in website text. There are benefits to this - if you use the correct search terms in links to the your page it'll help the search juice - but why not put them on a button? They are bigger, brighter and get clicked more often.
EXPERIMENT WITH COLUMNS
Have a play with displaying your content in one or numerous columns. It's said that alot of users prefer one column, but it all comes down to content and how you display that content.
Give your clients the chance to speak directly to you with a live chat function. Once you've hooked them in for a chat, the chances of a sale increase dramatically.
GET YOUR MUGSHOT ON THE SITE
As we've said earlier, people relate to people. Don't be afraid to use your photo - the logic that a big brand shouldn't have the individual faces often doesn't translate. The same goes with emails...we never send out a bulk mail campaign from a "[email protected]" address - we always use an individuals name - it's a more personal touch.
USE THE GRAPHICS TO TELL A STORY
It's amazing what the shape of a picture, or something as blatant as an arrow can do. Direct people to where you want to be on the page through the layout and the images used.
WE'LL BEAT ANY OFFER
For the most part people won't actually take you up on a 'we'll beat the offer of our competitors' - but using a phrase like that can instill confidence in the customer that they are getting the best price.
TRY DIFFERENT SIZED CONTENT
As a general rule we prefer shorter content and think that works better, but often it comes down to the industry. Some fact based industries may have customers that want a heap of content - try different lengths and see what works best.
HOW DO WE GET IN TOUCH?
This is a must do. A big one. Make sure you make it easy for people to contact you. As a rule of thumb we put a link to the contact page on every other page throughout the site. This might not be appropriate for an e-commerce store, but for service based industries it's a really good idea.
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The founder of 543 Design & Online gives his thoughts on everything web and branding.
We're always happy to have a chat about anything you read on here - just get in touch!