Fake Facebook Likes
Unfortunately, this is a post we are writing having suffered from the scourge of 'fake likes' on our own Facebook Page. Taking it back to basics, a 'fake' like on your Facebook Page or your Facebook Post is one that has come from somewhere that is not a legitimate person, or is a person that is being paid to like pages and posts. For the most part, these fake likes come from click farms, which are predominantly based in Africa & Asia, and have been setup for dodgy companies to try to trick the system. You've likely heard of these type of companies, pages and people who try to boost their standing on Facebook by paying a third party to like their page hundreds or thousands of times. What you might not realise, is that even if you are running your page by the book, your company may be affected by fake page likes. Here's how:
But a like is good right? Wrong! A legitimate like is great, a fake like is terrible. Think of each like as a 'referral'. When someone likes your page or post, is can then be referred onto their friends and similar profiles. If you recieved a fake like, the referral will more than likely be to another fake profile, and so on, meaning your message and sales point never gets to legitimate customers. Even worse, if you then pay to boost your posts on Facebook, they'll fly out to this audience of fake likes, meaning you've effectively paid for a campaign that will never result in sales. Fail.
WHAT YOU SHOULD DO
Hopefully this is helpful to some of you out there who are scratching their heads at the high number of likes but low number of sales on your Facebook Page. Stay alert and keep your organic followers happy and Facebook can be a great tool...and let's hope Facebook themselves start to crack down harder on these click farms!