Facebook Mobile Studio
The surge to mobile continued this week as Facebook took a big step towards making it's mobile advertising platform a real competitor. In a nutshell, the company has refined it's Ad Manager app and is also set to launch 'Mobile Studio' - which will help advertisers, particularly small business owners, easily edit content on their phone.
This is big news for small business owners as the ability to look professional online is increasingly becoming the realm of everyone, not just the elite few large companies with big marketing budgets. Creating quality content that looks like it's come straight from an agency is something that alot of small businesses can now do. With a little bit of tech know-how, and an eye for what looks classy, editing software like Canva, and now Facebook's Mobile Studio, should let anyone turn their creative thoughts into an advertising reality.
Stand by for the following tweaks to the Facebook mobile advertising suite - and look forward to alot of improved content on your social feed from both your own business, and others that embrace these new changes:The Ad Manager app will have a bit of a facelift. The changes are aimed at making the user experience a bit more intuitive, making it easier to compare ad performance and account performance from week to week. Data is knowledge, and knowledge is power!
- Mobile Studio is what Facebook is touting as their next possible game changer for small and medium sized business. The platform will let you create quality video and image content straight from your mobile.
- Watch out for a single inbox to help you send and receive messages from your fans and clients on Facebook, Messenger AND Instagram. Remember, Instagram is part of the Facebook behemoth now, so you can effectively advertise across both platforms.
- Lastly, look for a few new features that will help you target your advertising quickly - particularly nailing down audiences internationally that are similar to the ones you are hitting locally well.
All in all this should just stand as a firm reminder that it is very easy, and very cost effective, to advertise across digital platforms. Getting your business in front of thousands of eyeballs on search engines and social media should be seen as a no-brainer, particularly when your budget only needs to be hundreds of dollars a month, not thousands. As always, we'll keep encouraging you to help your business in house, but if you want to hand over the reigns, we're always happy to help.
