Technology is always changing and one of the tech giants of the world absolutely loves to stay at the forefront of that with it’s search engine algorithms. Recently there seem to have been little tweaks to the Google search result engine monthly, weekly or even daily, so we thought we’d just take a quick look back at April and May, have a look at what changed, and put a bit of context around why having a reliable company keeping an eye on your website and SEO is so important.
The big one came in April, with Google confirming it released a ‘broad core algorithm’ update – something they do reasonably regularly throughout the year. So what did that update do exactly? Google claimed that ‘pages that were previously under rewarded’ would see a benefit in the search results. Google has posted on Twitter that it released a “broad core algorithm update” this past Monday. In reality, that saw things like tabloid newspapers lose places, while digital first publishers pop up the rankings. What we can draw from that is that Google is rewarding great, original, online content – so get your blog and article writing into top gear and your site should benefit.
May saw Google confirm a smaller, but no less influential update. Five months ago, the company confirmed that they were going to show longer search result snippets (the little paragraph blurb shown under each search result). In May, they reversed that, pushing the average length of a search snippet back towards the 160 characters it used to be. What Google have indicated is that the search engine dynamically generates snippets based on what it considers to be the most relevant information. That may mean it cherry picks from your longer meta description – so there is no big rush to go back and shorten those descriptions.
That’s just a quick peak into the Google search result looking glass, and shows how often search engine results change. We run monthly SEO campaigns at a low cost for some of our 543 Design clients to stay on top of these changes and keep pushing their sites up the rankings. Get in touch if you think you might benefit.