We are a huge fan of SE Ranking and the suite of search engine optimisation tools that they offer and so when they recently announced the launch of their On Page SEO Checker tool, we were super excited to take a first look at it.
But what is On Page SEO?
Search Engine Optimisation is basically the techniques used to try to push your website towards the top of search engine rankings organically. There are a mixture of approaches that SEO professionals take, but the starting point for all of them is On Page SEO. Effectively, a search engine specialist (or your website designer) will assign keywords to the individual pages on your website, and then look to optimise the content for those pages for the relevant keywords. So, for example, if you were a florist and had a page for "Roses" - you would want to make sure that page was talking about roses in all the right places. You wouldn't want an important part of that page talking about 'Daffodils' (if you wanted to give the roses page the best chance of performing well in roses searches).
How do I know if my page is optimised?
Once you've figured out what pages you want targeted to what keywords, it's super important to gather some metrics on how well that particular page performs for the keyword you are targeting. An SEO professional could probably eye ball your page and get something of an understanding of how well optimised it is (i.e. 'it's got the right word in the title, and the right phrases scattered throughout the text'), but to get a real understanding of where the site sits you would want to run the site through an onpage search checklist or tool. That's where SE Ranking's On Page SEO Checker comes in handy.
What does the On Page SEO Checker do?
SE Ranking's tool basically takes all the technical elements that go into on-page optimisation and distils it down into an easily digestable report for you. It looks at whether the page is saying the right things in the right places throughout, whether the page has any technical, speed or 'health' issues, and it gives you a clear idea of how to best optimise the page. You'll be greeted with a 'page quality' score, setting out what areas are strong on the page, what are weak - and through the report you'll be able to make changes to the site to see that score improve. You'll also be able to get a gauge on how your top competitors have set their best pages up as well - so you can understand where they are performing well, and where you might be able to improve. It does all of that with you just entering the page url that you want to analyse.
Will this get me to the top of the search rankings?
When we look at any tool, we are looking at it's real value to our clients. In our opinion, on-site search engine optimisation is the most important thing you can be doing for your website to improve it's chance of ranking high with Google in particular. Search rank algorithms are constantly evolving and as they do, they are understanding the content and substance on websites more and more clearly. The better optimised you have your pages to keywords and phrases in your industry, the more likely search engines will push your site to the top of the rankings, and the more traffic you should start to receive on your site. There are no silver bullets when it comes to search engine rankings - but knowledge is power, and SE Ranking has given us a fantastic tool for broadening the understanding we have of our sites.
543 uses SE Ranking for the SEO scanning and reporting we do for our clients. Feel free to click the link below to check out the tool for yourself, or get in touch with us if you'd like an experienced SEO specialist to help with your search presence.