The first step in getting a Google ranking

Every business gains huge benefits from being at the top of the Google pile...but getting there is easier said than done. The checklist for a well optimised site for Google can be pretty huge, but the first step is a really significant and easy one to get right. Tell Google who you are and where you are based. Simple right?!

This one is actually brilliantly simple thanks to Google continuing to refine their user interface for this side of things. Simply head to ​https://www.google.com/intl/en_nz/business/ and have a search for your company name. Google will either find it in their maps database, or not - either way you'll be able to 'claim' your business, update the profile and make sure all your contact details are correct. You'll be able to link a Google + business account, add photos, hours of business and your logo, and it should all take you only half an hour or so - depending how detailed you'd like to be.

Doing well on Google is complicated - but it doesn't necessarily need to be hard. The above is a great first step, if you'd like to drill down deeper into your Search Engine Optimisation, just email [email protected] .