Facebook now has the ability to post a single photo, a multiple image album, or create a slideshow of pictures that turn into a video. The question is, which should you use?
A single picture can be incredibly effective for conveying a message. If you just have one punchy comment to get across, format your picture into a square shape for social media and definitely use just the individual picture option. Never feel like you have to add more just for the sake of adding more.
For multiple pictures, we stumbled across our answer to this one. We accidentally posted first as a slideshow video, then as an album. The amount of interaction on the slideshow, with the exact same pictures, was phenomenally higher. The slideshow makes you focus on only your best 7 pictures as well, which can only be a good thing.
We aren't saying there is no spot for albums - if you have a collection of more than 7 photos, or want to showcase a whole lot of images...then the album is a great feature. That said, if you want impact, views and engagement - think about using the slideshow, we definitely recommend it. Figuring out how to best implement your social media content creation takes plenty of thought.